Legal

Privacy Policy

Golden Bristle is the coaching practice of Matt Thieleman — legally, Thieleman Ventures LLC, doing business as Golden Bristle — based in Michigan. This policy explains what information this website (goldenbristle.com) collects, why, and what happens to it. The short version: this is a simple marketing site. There are no user accounts, no logins, and nothing to upload. The only information we have about you is what you choose to give us, plus standard website analytics.

What we collect

Information you give us directly:

  • Your email address, if you sign up for our newsletter or download a resource.
  • Your name and whatever you write to us, if you contact us by email or through a form on this site.
  • Scheduling details (name, email, and anything you add to a booking), if you book a call through one of our scheduling links.
  • Application responses, if you apply to a program through a form we link to.

We don't ask for — and don't want — sensitive personal information through this site (things like health details, racial or ethnic origin, or religious beliefs).

Information collected automatically:

Like most websites, we use standard analytics to understand how people use the site — things like pages visited, IP address, approximate location, device and browser type, and how you found us. This data is used in aggregate to keep the site working and make it better, not to identify you personally.

How we use it

  • To send you the newsletter or resources you signed up for.
  • To respond when you write to us.
  • To prepare for and hold calls you book.
  • To understand how the site is used and make it better.

That's it. We don't sell your information, rent it, or share it with third parties for their own marketing. Two edge cases honesty requires us to name: if the law ever compels it (a subpoena or court order), we would disclose what we're legally required to disclose. And if Golden Bristle were ever sold or merged — no plans, but privacy policies are supposed to say this — the email list and business records could transfer as part of that, and the commitments in this policy would go with them.

Third-party services

To run this site, we use a small number of third-party services, and your information passes through them in the ordinary course of using the site:

  • Email delivery — our newsletter and email list are managed through an email publishing platform. When you subscribe, your email address is stored there.
  • Scheduling — call bookings go through a scheduling service.
  • Forms — some applications and signups use a third-party form service.
  • Video calls — booked calls typically happen over a video conferencing platform.
  • Analytics — site usage data is processed by Google Analytics 4 (GA4), a Google service that uses cookies to measure how the site is used. Google processes this data under its own privacy policy.
  • Embedded video — some pages embed video from YouTube (a Google service), loaded in YouTube's privacy-enhanced mode (youtube-nocookie.com). YouTube may set cookies and collect usage data if you play an embedded video, under Google's own privacy policy.
  • Website hosting — this site is hosted on a website platform that may collect standard technical logs.

Each of these services has its own privacy policy governing the data it processes. We choose reputable providers, but we don't control their practices.

The This is Coaching community

Our community lives on Skool, a separate platform with its own terms and privacy policy. Anything you do there — creating an account, posting, messaging — is governed by Skool's policies, not this one.

How long we keep it

Only as long as there's a reason to. In practice:

  • Newsletter list — we keep your email address until you unsubscribe or ask us to remove you. Then it comes off the list.
  • Correspondence and booking records — we keep emails and scheduling details as long as they're useful for working together, and as long as tax, accounting, or other legal requirements say we must.
  • Analytics data — aggregated site data is kept on the analytics provider's standard retention schedule.

When there's no longer a reason to keep something, we delete it. One honest caveat: deleted information can linger in routine backups for a while — it's isolated there and cycles out on its own.

Cookies

This site uses cookies for two things: making the site work properly, and analytics (described above). You can block or delete cookies in your browser settings; the site will still work, though analytics won't register your visit. We don't use cookies to build advertising profiles of you.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There's still no settled standard for how websites are supposed to respond to it, so — like most sites — this one doesn't change its behavior based on DNT signals. California law asks us to say that plainly, so: we don't respond to them at this time. If a standard we're required to follow ever emerges, we'll adopt it and update this page.

Email and opting out

Every email we send includes an unsubscribe link. Click it and you're off the list — no hoops, no "are you sure" gauntlet. You can also email us directly and we'll remove you.

Your rights and how to use them

Wherever you live, you can ask us at any time to:

  • Tell you what personal information we have about you, and give you a copy of it.
  • Correct it if it's wrong.
  • Delete it.
  • Stop using it for something you previously agreed to — you can withdraw consent whenever you like.

How to make a request: email matt@goldenbristle.com with "Privacy request" in the subject line and tell us what you'd like. This is the actual mechanism, not a formality — requests go directly to Matt. To protect your information, we'll verify the request is really from you (usually by corresponding through the email address we already have on file, or asking a follow-up question). Expect a substantive response within 45 days. If we ever decline a request — the law permits that in narrow cases — we'll explain why in writing, and you can appeal by replying to that explanation. You can also have an authorized agent submit a request for you; we'll ask for proof that you authorized them.

Information held by third-party services (like a past newsletter delivery) may be subject to their deletion processes as well — we'll initiate those where we can.

If you're in the EU, UK, or another region with formal data protection law, these same rights apply with legal force there, and you also have the right to lodge a complaint with your local data protection authority if you believe we've handled your information unlawfully. We'd rather you email us first — we'll fix it.

US state privacy rights

A growing list of US states — California, Colorado, Connecticut, Texas, Virginia, and others — have consumer privacy laws that give their residents formal rights: to know what personal information a business holds about them, to access and correct it, to delete it, to get a portable copy of it, to opt out of the sale or sharing of personal information and of targeted advertising, and to not be discriminated against for exercising any of these rights.

Here's where we stand: we don't sell your personal information, we don't share it for targeted advertising, and we don't use it for profiling — so there's nothing to opt out of. Every other right on that list we honor for everyone, in every state and country, through the process described above. If we decline a request and your state's law covers you, you can also raise the issue with your state attorney general — though we'd ask you to email us first.

Security

We take reasonable steps to protect the information you share with us, and we keep what we collect to a minimum. No website can guarantee perfect security, but there's also very little here to breach — we don't store payment details, passwords, or accounts on this site.

Children's privacy

This site is for adults and is not directed at children. We don't knowingly collect personal information from anyone under 18. If you believe a minor has provided us personal information, email us and we'll delete it.

Links to other sites

We link to other websites (our community, our book's retail pages, scheduling tools, and others). Their privacy practices are their own — this policy covers only goldenbristle.com.

Changes to this policy

If we change this policy, we'll post the updated version here with a new effective date. If a change is material — meaning we'd use your information in a meaningfully different way — we'll say so plainly rather than burying it.

Governing law

This policy is governed by the laws of the State of Michigan, United States.

Contact

Questions about privacy? Email matt@goldenbristle.com. A real person (Matt) reads it.

If you'd rather write, postal mail reaches us at:

Thieleman Ventures LLC (dba Golden Bristle)
200 S 1st St
Ann Arbor, MI 48104
United States