This is Coaching book cover
The book

This is Coaching

How to transform a client’s performance, life, and business as a master coach and warrior of love.

Coaching is a big deal — bigger than most coaches let themselves believe. This book is the craft and the being of it: the GPS framework, the tools, and the stand that coaching is an art worth mastering.

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Deceptively simple. Infinitely deep.

The whole book runs on the framework at the center of my coaching: Where are you? Where do you want to go? What’s between here and there?

Here’s the secret most coaching gets wrong: everyone rushes to the third question — the tactics, the how — and skips the first two. But most clients don’t actually know where they are, and aren’t honestly clear on what they want. Directions without clarity are useless. The book teaches you to do the clarity work that makes everything else possible.

Inside:

Written for coaches. Read wider than that.

New coaches, experienced coaches, therapists crossing over, leaders who want to lead like coaches — the book meets you at the craft and works backward to who you’re being. Some of my favorite client relationships started with someone reading this book — including leaders who never intended to become coaches at all.

Praise for This is Coaching

“Excellent! This is Coaching offers a unique and powerful approach to leadership coaching fundamentals. A guide for new and seasoned coaches alike, Matt’s practical advice and relevant research is for anyone wanting profound and lasting results with their clients.”
Dr. Marshall Goldsmith
Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
“A book on coaching is challenging, like a book on jazz improv. It has to capture the power and nuance of the topic; it has to take a stand without being formulaic. Matt nails it, with a balanced mix of practical advice and rich, evocative metaphors that convey the feeling and spirit of coaching.”
Ken Blackman
Relationship Coach
“A comprehensive guide to the profession, not from the perspective of ‘right answers you need to follow,’ but from the perspective of a master coach helping you find your own way through the uncertainty. If you’re getting started with coaching, you should start this book.”
Ryan Vaughn
Coach / Founder at Inside-Out Leadership
Start free

The GPS chapters, free

The framework at the center of the book — where you are, where you want to go, what’s between — as a free excerpt.

Send me the chapters

The book is the door. The community is the room.

Thousands of coaches have read it; 300+ of them practice together in the This is Coaching community. When you finish the book and want the live version — practice, feedback, people — that’s where we are.

Explore the community