For the moment you get hooked.

It happens mid-session. The client says the thing — and suddenly your chest is tight and you’re coaching your own story instead of theirs. Every coach gets hooked. I’m hooked often. The craft isn’t never getting hooked; it’s noticing faster and coming back cleaner.

Unhook Yourself is the tool for exactly that moment: notice, feel, discharge, return to curiosity. A working process, not a theory — from the same toolkit as This is Coaching.

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